LOS ANGELES, October 1, 2012 —
Businesses along the June 2013 CicLAvia route experienced a 10 percent bump in
sales on the day of the event, a new study from the UCLA Luskin School of
Public Affairs has found.
The increase was greater among
those businesses that engaged with CicLAvia participants such as with a vending
table or music. “Active participant” businesses saw their sales increase 57 percent according to the
study, with sales revenue increases of $1,356 on average compared to $407 on
average for all businesses.
On Tuesday evening, Lieutenant Governor Gavin Newsom spoke to
an intimate gathering at the Fowler Museum on UCLA’s campus, titled “California: Getting Back to Business.”
The event, hosted by the UCLA Luskin School’s Dean’s Associates program, brought
together donors and invited guests.
To learn about how to become part of the Dean’s Associate
program, please click here.
