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DTSTART;TZID=America/Los_Angeles:20110513T133000
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UID:4366-1305293400-1305298800@innovation.luskin.ucla.edu
SUMMARY:Anderson Policy Area Seminar Series Featuring  Magali Delmas
DESCRIPTION:While research suggests that information policies have thepotential to reduce environmental pollution by allowing customers or investors\nto choose products or prefer companies with a smaller environmental footprint\,\nwe still have little understanding about the conditions under which people\nrespond to information about environmental performance and act on it. In this\nresearch\, we test the effect of intrinsic motivations\, social norms and\nreputation as potential motivators in the context of energy conservation\nbehavior. We implement a field experiment where we provide consumers with\nprivate and public information about their energy usage. Private information in\nthe form of real time feedback helps consumers understand their energy usage and\nlowers the cost of conservation. Public information in the form of energy\ndisplay posters about consumers’ individual energy usage allowed consumers to\nexperience reputation benefits from conspicuous conservation. The results of\nthe year-long experiment in the residence halls at the University of California\nLos Angeles\, show that reputational concerns effectively motivated heavy\nelectricity users to reduce consumption by 15 percent. Public information in\nconjunction with private information was more effective than private\ninformation alone to motivate conservation behavior.  \nFor\nmore information on this talk\, or other Policy Area seminars\, please visit:\nhttp://www.anderson.ucla.edu/x3681.xml
URL:https://innovation.luskin.ucla.edu/event/anderson-policy-area-seminar-series-featuring-magali-delmas/
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