PUBLIC POLICY FOR INNOVATION IN THE DIGITAL AGE SERIESDigital Media in the Age of the CloudVIEW EVENT HIGHLIGHTS, PHOTOS, AND VIDEOModeratorRichard Wolpert Managing Director, Amplify.la; and Venture Advisor, Accel Partners
Panelists
Dean
Marks Senior Vice President, Intellectual Property, Warner Bros.
Entertainment Inc.
Katherine Oyama Sr. Policy Counsel, Google
Betsy Rosenblatt Assistant Professor of Law, Whittier
Law School; and Director, Center for Intellectual Property LawJule Sigall Assistant General Counsel, Copyright,
MicrosoftThe move to the cloud is one of the defining technology trends of the early 21st century. By decoupling the concepts of location and information access, the cloud is upending traditional assumptions regarding media creation, dissemination, and consumption. While this creates many new opportunities, it also raises challenges for business models and international trade frameworks that evolved in the pre-cloud era. A panel of industry, legal, and public policy leaders will discuss how to structure the global trade in digital works to enhance the public’s access to digital media while still respecting the rights of copyright holders. Questions will include: What steps can help reduce the level of media piracy? And do barriers (legal or otherwise) act as a brake on the implementation and use of new media technologies?Key questions:With respect to media, does geography matter anymore?Are the current geographically centered models on distribution appropriate anymore?Are the restrictions on geographic portability placed on consumer access to digital media practical or necessary?How can global trade in digital works be structured to enhance the public’s access to digital media while still respecting the rights of the copyright holders?How can music piracy be addressed given the growth in cloud computing?Should copyright exhaustion be national or international?How strongly should international trade in digital media be tied to broader, non-IP-related international trade agreements and obligations?What are some steps that can help reduce the level of media piracy?All Public Policy for Innovation in the Digital Age panels are free. Registration is required. Seating will be first come, first served. Lunch will be served. Daily parking is $12. Pay-by-space parking is also available in Parking Structure SV. Sponsors:Partners:Entertainment Merchants AssociationGRAMMY U®UCLA Alumni AssociationUCLA Herb Alpert School of Music – Department of EthnomusicologyUCLA Luskin School of Public AffairsUCLA School of Law – Entertainment, Media, and Intellectual Property Law ProgramUCLA Office of Intellectual Property & Industry Sponsored ResearchUCLA School of Theater, Film and Television
