How individuals perceive the safety of their public drinking water influences whether they reach for the tap to quench their thirst, or an alternative, such as bottled water or a sugary drink. In turn, mistrust of drinking water quality and subsequent reliance on alternative beverage sources can adversely impact health, welfare, and the environment.

The Luskin Center for Innovation (LCI) is conducting research and hosting discussions to increase trust in tap water. As part of LCI’s newest water initiative, we are starting this work in Los Angeles County, with the potential to expand to other parts of California.